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Physical Retail Space Is Top of Mind for Beauty Shoppers

Americans spend over $62 billion on the cosmetic industry in stores.

According to the Cosmetics Shopping Consumer Insights from the International Council of Shopping Centers (ICSC), Americans spend over $62 billion on the cosmetic industry and they seek physical retail destinations for cosmetics shopping. “When consumers are purchasing cosmetics, we’re seeing them go into stores to either make the selection and purchase, or to pick up the products. Discounts are still a driver for this category, but we see a greater desire to have a shopping experience,” said ...

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